Social Media Efficiency Value Home
efficiency value
19

The overall Coca-Cola Efficiency Value is 19. In the benchmark group of 18116 social media accounts, 81% are more cost-efficient.

YOU
19
M
93
RB
38
efficiency value
7

The Coca-Cola Facebook Efficiency Value™ is 7. In the benchmark group of 8297 Facebook accounts, 93% are more cost-efficient.

YOU
7
M
99
RB
24
timeframe
fans 40996800

benchmark avg.
320255

admin posts 12

benchmark avg.
17

admin comments 26

benchmark avg.
26

Facebook Baseline Value

The 40996800 fans and 12 corporate posts identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score.

likes
0.31
per 1000 fans

Coca-Cola brand content generated 0.31 likes per 1000 fans which places it in the lower range of values compared with the 30.46 likes per 1000 fans average.

YOU
0.31
M
171.24
RB
4.93
comments
0.05
per 1000 fans

Coca-Cola brand content generated 0.05 comments per 1000 fans which places it in the lower range of values compared with the 4.8 comments per 1000 fans average.

YOU
0.05
M
31.34
RB
0.27
user posts
0.05
per 1000 fans

Coca-Cola brand content generated 0.05 user posts per 1000 fans which places it in the lower range of values compared with the 0.79 user posts per 1000 fans average.

YOU
0.05
M
0
RB
0
efficiency value
51

The Coca-Cola Twitter Efficiency Value™ is 51. In the benchmark group of 3456 Twitter accounts, 49% are more cost efficient.

YOU
51
M
75
RB
69
timeframe
followers 519568

benchmark avg.
96834

admin tweets 283

benchmark avg.
44

admin retweets 0

benchmark avg.
3

Twitter Baseline Value

The 283 tweets and 0 retweets from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score.

retweets
0.92
per 1000 followers

Coca-Cola brand content generated 0.92 retweets per 1000 followers. In the benchmark group of 3456 Twitter accounts, 46% have more retweets per follower.

YOU
0.92
M
8.89
RB
6.33
mentions
3.81
per 1000 followers

Coca-Cola brand content generated 3.81 mentions per 1000 mentions. In the benchmark group of 3456 Twitter accounts, 34% have more mentions per follower.

YOU
3.81
M
3.32
RB
2.98
replies
0.98
per 1000 followers

Coca-Cola brand content generated 0.98 replies per 1000 followers. In the benchmark group of 3456 Twitter accounts, 43% have more replies per follower.

YOU
0.98
M
0.69
RB
0.74
efficiency value
40

The Coca-Cola YouTube Efficiency Value™ is 40. In the benchmark group of 6363 YouTube accounts, 60% are more cost efficient.

YOU
40
M
85
RB
77
timeframe
views 7554270

benchmark avg.
264192

videos 213

benchmark avg.
22

admin comments 29

benchmark avg.
1

YouTube Baseline Value

The 213 videos and 29 comments from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score.

comments
0.18
per 1000 views

Coca-Cola content generated 0.18 comments per 1000 views. In the benchmark group of 6363 YouTube accounts, 54% have more comments per view.

YOU
0.18
M
2.66
RB
1.32
favorites
0.51
per 1000 views

Coca-Cola content generated 0.51 favorites per 1000 views. In the benchmark group of 6363 YouTube accounts, 50% have more favorites per view.

YOU
0.51
M
1.75
RB
2.13
rates
1.81
per 1000 views

Coca-Cola content generated 1.81 rates per 1000 views. In the benchmark group of 6363 YouTube accounts, 58% have more rates per view.

YOU
1.81
M
7.55
RB
6.45
about this data

Engagement Values

The social media engagement values above help maximize the impact of social media accounts. Each element receives an individual score, and analysis. More information

Facebook Baseline Value

The 40996800 fans and 12 corporate posts identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score.
More information

Twitter Baseline Value

The 283 tweets and 0 retweets from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score. More information

Youtube Baseline Value

The 213 videos and 29 comments from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score. More information

Channels Screenshots
Facebook
April 16th, 2012
Twitter
April 16th, 2012
Youtube
April 16th, 2012