The overall Coca-Cola Efficiency Value is 19. In the benchmark group of 18116 social media accounts, 81% are more cost-efficient.
benchmark avg.
320255
benchmark avg.
17
benchmark avg.
26
Facebook Baseline Value
The 40996800 fans and 12 corporate posts identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score.
Coca-Cola brand content generated 0.31 likes per 1000 fans which places it in the lower range of values compared with the 30.46 likes per 1000 fans average.
Coca-Cola brand content generated 0.05 comments per 1000 fans which places it in the lower range of values compared with the 4.8 comments per 1000 fans average.
Coca-Cola brand content generated 0.05 user posts per 1000 fans which places it in the lower range of values compared with the 0.79 user posts per 1000 fans average.
benchmark avg.
96834
benchmark avg.
44
benchmark avg.
3
Twitter Baseline Value
The 283 tweets and 0 retweets from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score.
Coca-Cola brand content generated 0.92 retweets per 1000 followers. In the benchmark group of 3456 Twitter accounts, 46% have more retweets per follower.
Coca-Cola brand content generated 3.81 mentions per 1000 mentions. In the benchmark group of 3456 Twitter accounts, 34% have more mentions per follower.
Coca-Cola brand content generated 0.98 replies per 1000 followers. In the benchmark group of 3456 Twitter accounts, 43% have more replies per follower.
benchmark avg.
264192
benchmark avg.
22
benchmark avg.
1
YouTube Baseline Value
The 213 videos and 29 comments from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score.
Coca-Cola content generated 0.18 comments per 1000 views. In the benchmark group of 6363 YouTube accounts, 54% have more comments per view.
Coca-Cola content generated 0.51 favorites per 1000 views. In the benchmark group of 6363 YouTube accounts, 50% have more favorites per view.
Coca-Cola content generated 1.81 rates per 1000 views. In the benchmark group of 6363 YouTube accounts, 58% have more rates per view.
Engagement Values
The social media engagement values above help maximize the impact of social media accounts. Each element receives an individual score, and analysis. More information
Facebook Baseline Value
The 40996800 fans and 12 corporate posts identified on the Coca-Cola account are considered areas of effort and expenditure and are used as
baseline values against which engagement scores are measured to arrive at the final eValue score.
More information
Twitter Baseline Value
The 283 tweets and 0 retweets from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score. More information
Youtube Baseline Value
The 213 videos and 29 comments from the admin identified on the Coca-Cola account are considered areas of effort and expenditure and are used as baseline values against which engagement scores are measured to arrive at the final eValue score. More information